Noé – Iot for pets
Startup in the IoT for pets
Noé is a promising company that put everything into the market of the Internet of things for pets. The idea is to reassure the owners who fear that their pet has run away or got lost. To meet this need, the Noé solution is simple : a geolocalisation device that you attach to the animal’s collar or harness. NOÉ presents itself as a waterproof little plastic box that you can tuck under any collar using two handles. It is activated using a free application. Available in the usual app stores.
Student project Gobelins
Date November 2014
Skills Strategy, Marketing, Graphic Design
3 principal features
Register your pet
My work was to find a graphic identity for the start-up and the brand. I led the users researchs to find the best strategy and really fit to users needs. I also participated to the market analysis
We checked the existent IoT on the market and most of them are too big for a little kitty or puppy. So we had to find a solution to minimize this box. And find a technology which can fit in the box. This object had to be strong enough, impacts resistant and maybe waterproof for the dogs. We decided to design a box and not a collar because, pet collars have to be safe and it’s easier for the customer to buy the right collar for their dog or cat, little or big instead of proposing a packaging with a geolocation box and different collar sizes.
For this part, we sent questionnaires online and on the social media. And we did interviews with private and professional customers. So the principal issues of potential users was that the object was too heavy or big for a little pet, and the collar could not be safe enough. The price was an obstacle too. So we had to take care of this insight and design a better product to fit users needs.
What I learned
Know your users first
That sounds obvious, but a lot of works start without knowing the most important. The customers or the users are the reasons why the product / the app exists and we have to meet their expectations.
Building a skillful team
The best way to learn and improve your skills is to work with different people. It is always very rewarding to share knowledge.
In each and every steps of my work, my team trusted me and encouraged me. That was really comforting.